Would you want some seaweed together with your whisky?
“Is that this the loss of life of the whisky tumbler?” Glenlivet requested on the high of a press launch asserting its single-malt whisky cocktail “capsule assortment.” The reply is a agency “No.”
Glenlivet, identified for its Speyside Scotch choices, unveiled a set of cocktails this week that’re served inside see-through seaweed-extract casings. You pop one in your mouth, chunk down and get a style of the innards.
Information of the edible booze-stuffed capsules despatched the time period “Tide Pods” trending on Twitter, a name again to theof 2017 and 2018 when a harmful viral video problem concerned teenagers consuming the colourful laundry detergent packets.
“I noticed Tide Pods trending and feared somebody had poisoned themselves,” wrote Twitter consumer Doug-Induced Coma. “Seems it is as a result of somebody has invented alcoholic Tide Pods now… so it was worse than I believed.”
I noticed Tide Pods trending and feared somebody had poisoned themselves.
Seems it’s as a result of somebody has invented alcoholic Tide Pods now… so it was worse than I believed. #tidepods
— Doug-Induced Coma 🎮💻🎬 (@ImThatDoug) October 5, 2019
Glenlivet partnered with London bar Tayēr + Elementary to create the cocktails for London Cocktail Week. Sustainable packaging startup Notpla offered the casings. “There isn’t a want for a glass, ice or cocktail stirrer,” stated Glenlivet.
Some whisky aficionados recoiled on the idea. Reporter Julia Macfarlane puzzled if it was a “sick joke” and referred to as it an abomination. One other Twitter consumer advised the capsules have been “very unhealthy for the picture of Scotch.”
As a whisky/whiskey fan, I’ve some ideas, which may be summed up with “Why the eff not?” Go nuts, Glenlivet. Slap some cocktails into some seaweed and rejoice your individual weirdness. No one is forcing the smoking jacket-wearing, Glencairn-lifting, rare-cask-sipping crowd to eat these. Hell sure, I’d attempt them.
The capsules will probably be out there at Tayēr + Elementary by Oct. 13.