Joe Laresca, founding father of media company Noise and co-founder of Serhant Media Group, shares his views on connecting with high-profile influencers and gives sensible social media recommendation for actual property brokers.
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As a younger entrepreneur trying to assist celebrities and influencers develop their attain on-line, Joe Laresca reached a breakthrough in 2017 by touchdown a job with Ryan Serhant, one of the vital well-known and profitable realtors on the planet.
Reaching Serhant, star of the hit Bravo TV present Million Greenback Itemizing New York, wasn’t simple, however Laresca was relentlessly persistent,emailing Serhant 56 instances with pitch decks and concepts for rising his model. Lastly, Serhant invited Laresca to his workplace for a gathering, and the 2 nearly immediately began working collectively to construct Serhant Media Group, a media and leisure firm that creates content material about actual property and constructing companies.
This story affords an incredible instance of how persistence mixed with providing useful recommendation will help anybody get the eye and finally a working relationship with a star or high-profile influencer.
On the most recent episode of Actual Discuss, which you’ll see above or on Fb Watch, I sat down with Laresca for a candid dialogue about working with celebrities and model constructing, significantly for actual property brokers. Through the interview, Laresca shares his expertise propelling his profession ahead by teaming up with Serhant whereas increase his personal company, Noise.
Along with being persistent about reaching out to Serhant, Laresca additionally reveals that he didn’t know a lot about social media earlier than working with the famed actual property agent; but Laresca solved this challenge by additionally being persistent about studying. There are such a lot of on-line assets and other people keen to assist, so don’t be afraid to hunt solutions and enhance your expertise.
Laresca additionally shares key tips about how actual property brokers can construct their very own manufacturers on-line, even when they’re not social media savvy. The following tips embody:
Discover somebody younger and obsessed with social media in case you’re not into it your self. Loads of individuals need to achieve expertise on this subject, so whether or not you deliver on an intern or an entry-level advertising and marketing assistant, you may go additional by hiring somebody to assist.Curate your social media feed. You don’t should submit day by day, says Laresca. Give attention to posting high quality content material when it feels pure, so long as you’re not taking month-long hiatuses.Develop a transparent model message. Work out what makes your private model distinctive and talk that message, whether or not it’s that you simply’re a toddler of an immigrant, former faculty athlete, or anything about you that others would possibly discover fascinating and relatable.
Most significantly, Laresca shares that actual property brokers want to point out their character on-line, as a result of individuals need to join with actual individuals. Solely posting about homes you offered will get boring quick. As a substitute, he advises, strive mixing in content material about what you take pleasure in personally. Whether or not that’s a photograph of Central Park or of the Chicago skyline, strive to not make each submit really feel like an advert.
For extra insights, see the entire interview above or head over to Fb Watch to observe and be notified when new episodes go stay.
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