The eyewear firm focuses on advertising with the mind and making profit-sharing choices with the guts.
2 min learn
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On this video, Entrepreneur Community associate Enterprise Rockstars speaks with Chad Dime, a founder of Diff Charitable Eyewear.
Dime talks about how he and his co-founders reached the Jenner sisters. The enterprise homeowners made it one in all their objectives from the begin to get specific celebrities to put on their sun shades and see their product marketed by influencers.
Diff, which donates a part of its proceeds to the native communities in Zimbabwe from which its merchandise are made, is actively working to guarantee its merchandise are benefiting its creators and suppliers. Dime reveals off the person glasses pouches its merchandise are offered in, mentioning that every pouch is handmade and features a particular handwritten observe from the tailor in Zimbabwe.
Dime additionally stresses that, as an entrepreneur, it is best to continuously take into consideration your workers. Dime chooses to reside by entrepreneurial mantras that embody dedication, integrity and charity.
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