Patricia Urquiola, thought to be one of many world’s most prolific and modern designers, believes that designers have to vary the way in which they use uncooked supplies for the sake of the planet.
“I don’t imagine we will method any of our uncooked supplies the way in which we approached them earlier than,” Urquiola instructed attendees of Fortune’s Brainstorm Design convention in Singapore final Wednesday. “This includes how we relate to our planet.”
Whereas many designers, corporations, and producers are speaking about recycling supplies, Urquiola mentioned that chatter doesn’t go far sufficient.
“We’ve to maneuver from recycling to upcycling,’’ she mentioned. “If we use a fabric that has been used earlier than to make one thing new, we’ve so as to add worth to that new materials.”
Recycling takes an merchandise produced from a fabric akin to paper or aluminum and returns it to its unique uncooked materials. Upcycling, in the meantime, takes an merchandise produced from a selected materials and makes a brand new merchandise straight from it. (Suppose: An merchandise of clothes produced from soda can tabs.)
The Spanish-born architect and artist, who has lengthy lived in Milan, has been working with upcycled supplies for a powerful array of purchasers that features automotive producers, workplace furnishings makers, carpet makers, and flooring companies.
Urquiola mentioned she attracts inspiration from the actual qualities of the substances she works with—together with wooden, marble, and artificial ceramics— to provide distinctive designs for furnishings, lighting, and extra. She additionally designs motels and different buildings world wide, and is busy organizing the exhibitions and reveals of her award-winning work that museums and galleries appear to demand yearly.
Urquiola enjoys the problem of designing new merchandise with corporations open to her creative method.
“I don’t at all times know the trail, however I’ll discover it,’’ she mentioned. “It begins with a dialog, and I would like the dialogue to be disruptive.” The sensation from that sort of dialogue—what she refers to because the “discomfort zone”—generates new concepts and inspirations. Not solely in her, however typically within the purchasers she works with, too. Urquiola mentioned she isn’t afraid to take dangers, and most of the time she is ready to persuade her purchasers to take these dangers together with her.
“I come from a era that did plenty of incorrect issues,” Urquiola mentioned. “I do know what it’s to fail. The idea of failure may be very sturdy in my thoughts. It provides a worth to my artistic course of.”
For extra protection of Fortune’s Brainstorm Design convention, click on right here.