Sun. Feb 24th, 2019

Chipotle Shoots for the Stars, Hires Oscar Winner to Produce Advert

The burrito chain the had largest positive aspects on the Entrepreneur Index™ right now.

February
11, 2019

three min learn

Opinions expressed by Entrepreneur contributors are their very own.

Chipotle Mexican Grill on a critical tear of late, is taking its promoting technique to a brand new degree. The burrito firm introduced the hiring of Oscar-winning documentary director Errol Morris to create an advert marketing campaign for the corporate. Buyers favored the concept, sending the top off three.59 p.c — the most important acquire on the Entrepreneur Index™ right now.

Chipotle shares popped greater than eleven p.c final Thursday when the corporate reported a ten p.c soar in gross sales and destroyed earnings estimates. They’ve surged by 39.7 p.c to date this yr.

The remainder of the inventory market was comparatively quiet right now. Costs had been up briefly this morning, however the indexes gave again most of their positive aspects and ended the day flat. The S&P 500 and Nasdaq Composite indexes had been up zero.07 p.c and zero.13 p.c respectively, whereas the Dow fell zero.21 p.c. The Entrepreneur Index™ closed the day up zero.53 p.c.

Associated: Chipotle Is Opening Dozens of Areas With Drive-Through-Model ‘Chipotlanes’

L Manufacturers had the third largest acquire on the index right now, rising 2.69 p.c. The inventory is up slightly below six p.c this yr however down greater than 50 p.c within the final twelve months. Final week, the corporate reported that gross sales for its flagship Victoria’s Secret model had been down(once more) by one p.c in January. L Manufacturers will report fourth quarter earnings on the finish of the month.

Conglomerate Loews Corp. had the most important decline on the Entrepreneur Index™ right now, dropping 6.15 p.c. The corporate reported a loss within the fourth quarter pushed largely by elevated disaster losses at its majority-owned insurance coverage subsidiary CNA Monetary. The inventory is now down 2.1 p.c for the yr.

Solely three different shares on the index declined by multiple p.c right now. Comcast, (-1.58 p.c), and Verisign Inc. (-1.47 p.c) fell furthest.

Different positive aspects on the index included well being care IT supplier Cerner Corp. (2.7 p.c), Fedex Corp. (2.17 pecent), and Hess Corp. (2.12 p.c). Tesla was additionally up sharply, rising 2.17 p.c after a Canaccord Genuity analyst upgraded the inventory and set a value goal of $450. It at present trades at $313.

The Entrepreneur Index™ collects the highest 60 publicly traded corporations based and run by entrepreneurs. The entrepreneurial spirit is a useful asset for any enterprise, and this index acknowledges its significance, regardless of how a lot an organization has grown. These inspirational companies will be tracked in actual time on Entrepreneur.com.

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